Fear, uncertainty and doubt – Wikipedia, the free encyclopedia

Posted: November 16, 2015 in Critical Thinking, Research Tips and Tricks, Writing
Tags: , , , , , , ,

 

Fear, uncertainty and doubt (FUD) is a tactic used in sales, marketing, public relations,[1][2] politics and propaganda.

FUD is generally a strategic attempt to influence perception by disseminating negative and dubious or false information. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor’s product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.

The term originated to describe disinformation tactics in the computer hardware industry[dubious ] but has since been used more broadly.[3] FUD is a manifestation of the appeal to fear.

Source: Fear, uncertainty and doubt – Wikipedia, the free encyclopedia

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