I am preparing the virtual lecture “Ecology of learning with new media tools” for the master of semiotics program in Helsinki University for the course “Semiotics and media, sciences and technology studies”.
I was looking one article that was inspired by the Lakoff’s book “Metaphors we live bye”.
It assumes that we live by metaphors that actually structure our perceptions and understanding
Our conceptual system, thus, plays a central role in defining our everyday realities. If we are right in suggesting that our conceptual system is largely metaphorical, then the way we thinks what we experience, and what we do every day is very much a matter of metaphor.
Interesting in this paper is the assumption that metaphorical concepts that we use form a system.
TIME IS MONEY, TIME IS A LIMITED RESOURCE, and TIME IS A VALUABLE COMMODITY are all metaphorical concepts. They are metaphorical since we are using…
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