Posts Tagged ‘alief’

In an experiment by the psychologist Paul Rozin, he asked educated adults to eat chocolate fudge that was shaped like dog faeces. The other option was to eat soup from a pristine, brand new bedpan. People knew the fudge was real fudge and the bedpan was clean (it would be deeply unethical if wasn’t!) But many people refused. They believed the food was clean but they ‘alieved’ it wasn’t. This could be what happens when you watch a horror movie. You know you’re safe, you don’t really believe the monster will come out of the screen and harm you. But it still seems like it could. You just ‘alieve’ it will. The feeling experienced is still very real.

Source: When we fall in love with fictional characters – Explainer Video Animation & Video Production | Norwich | London | Curveball Media